Our centralized hotel management services – including overall management and adminstration, accounting and financial services, quality assurance, human resources, payroll, purchasing, capital improvements and sales and marketing – enable us to control our expenses while maximizing profits. With seasoned industry veterans leading the way and dedicated hotel associates, Newcrest has obtained a reputation of driving top line sales and bottom line results, teamed with high–quality products and service levels.

Our people, our team members, and our family are the driving force of Newcrest’s management philosophy. Our leaders understand the value of people and their roles in the success of the company, which leads to satisfied associates, doing not only things right but doing the right things, which leads to Return on Investments!

We closely manage and monitor the performance of your hotels as if they were our own, so that guest service and ROI go hand in hand. Understanding the interrelated process between operation, HR, sales and marketing, our formula for success is driven by a tireless focus on bottom line – revenue and sales. Through innovative thinking and integrity, we create the optimum balance of ROI, Asset Value, Product, Management and Marketing, and the Guest Experience.

Our true expertise lies in helping smaller hotels attain high levels of operation excellence to generate the greatest profits and cash flows.

Hands–on Hospitality. Both corporate and hotel staff maintain an intimate knowledge of each property, the local community it serves, and the individual needs of hotel clientele, by making frequent property visits, communicating on a regular basis, reporting statistics on a daily and weekly basis and keeping on top of hospitality trends and development.

Human Resources

“people make the difference . . .”

Newcrest Hotels, Inc understands that associates who perform their duties effectively and communicate well with guests and co–workers are the most valuable assets a hotel can have. Based on this understanding, all properties are supported by a team of HR managers or, in the case of our larger hotels, are staffed by an in–house human resources department. Each property works closely with local and state agencies to ensure that mandates and compliance standards are met. The comprehensive human resources department assists each hotel in developing a motivated and productive staff through

In an industry noted for a high rate of turnover, we use a variety of employee relations and recognition programs to achieve a significant retention rate.

Revenue Management & RevPar Maximization. Newcrest's Revenue Management Department strives to build and maintain a proactive, passionate and productive sales culture. Our holistic approach begins with the broad strategies outlined in our Annual Operating Plans to our monthly forecasts, weekly/daily revenue strategy meetings, to the performance of our front office agents on an hourly basis.

Sales and Marketing. To outperform all other hotels in a given marketplace, it takes a top–down approach to product positioning and smart marketing. Comprehensive planning and training, a strong outside sales force, and Newcrest's "property by property" approach to operating philosophy and market niche allow us to drive returns for our investors.

Associates are proactive in assisting each property's management in order to reach sales goals and maintain a competitive edge through

Through a targeted e–commerce strategy, our Internet Distribution Management develops a comprehensive internet distribution strategy for each of its hotels. We guide the effective improvement of revenue via e–channel opaque and merchant models, independent GDS service providers, website design and development, online booking engines, search engine optimization, pay–per–click and search engine marketing. Continuing education through online and conference call workshops plus a weekly e–newsletter ensures that our sales team is kept current concerning online distribution and new technology developments.

Our sales and marketing strategies are people–oriented, measurable and effective. Our team, with years of hands–on experience, is uniquely qualified to help you reach your sales goals.

First, a comprehensive sales and marketing plan, the core of our strategy, is developed. It includes an evaluation of market competition, property strengths and weaknesses. Next, our corporate directors of sales and marketing work with each property's sales managers to evaluate opportunities and develop targeted strategies and action plans to maximize contribution for each market segment.

Our commitment to sales and marketing is bolstered by comprehensive sales training programs for all associates, as we believe that every hotel employee truly needs to understand how to generate revenue and grow the business through

Our company will act as an advertising agency for its hotels, providing advertising and collateral design, media planning, internet / e–commerce development, photo shoots, promotion coordination, package development, and public relations. By tracking results, we implement ad and PR strategies that maximize your ROI

Finance and Accounting. Newcrest provides financial and managerial accounting systems and support to our hotels through a variety of accounting and finance functions, including centralized accounting. Centralized systems provide us with the real–time data and tools we need to analyze operations and share the results with managers. Financial information flows into our corporate control center on a daily basis, greatly eliminating excess paperwork and duplication of effort.

The details accounting provided by Newcrest allows us to operate assets in the most profitable manner possible. With no number left unreported or unaccounted, Infintiy will make the bottom line better.

With the power of current information at the fingertips of our executives, combined with our strong collective background in financing, refinancing, hotel construction, and day–to–day accounting, Newcrest can apply sound fiscal management to leverage resources and raise funds, cut costs, grow returns, and act opportunistically during favorable market changes.

Newcrest financial services include

Information Technology. Newcrest Hotels, Inc has embraced technology as a major edge in the highly competitive, modern hotel industry. Our wide area network and intranet give each manager real–time access to the same data and forms as their support teams at Newcrest, and our IT staff provides 24 x 7 support to the properties to make sure they have access to those resources. The result . . . our managers have the information they need to be proactive in their decision making, consequently freeing them up to focus on the needs of guests and associates. This centralized effort allows for better efficiencies in all areas, including

Capital Programs. Newcrest Hotels, Inc draws from vast experience in a number of successfully executed hotel developments and renovations. Our unparalleled process is facilitated by purchasing directly from the manufacturer at or below wholesale prices, and through timely and accurate cost estimations, budgeting and reporting. Each detail, from initial product design through purchasing, receiving, construction supervision, and installation, is professionally managed by Newcrest, including

More Resources. With a magnitude of additional resources at our access, Newcrest Hotels, Inc and its affiliates can handle every detail of a project from initial development to the subsequent day–to–day operations of the hotel. With decades of experience in developing and managing hotels, Newcrest provides additional valuable resources, including